Marketing Futures II

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The Co Founder & Chairman of ”Marketing Futures” Dave McCaughan Speakes for The marketing function of a business is customer-centred. It makes an attempt to study the customer needs, and goods are produced accordingly.

The business existence depends on human needs. In a competitive market, the goods that are best suited to the customer are the ones that are well-accepted. Hence, every activity of a business is customer-oriented.

 

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